How a family-owned builder turned every client into a brand ambassador by delivering unprecedented transparency and communication excellence.
David Martinez
Owner, Martinez Construction
Denver, Colorado
Martinez Construction had been building custom homes in the Denver area for 18 years, relying entirely on word-of-mouth referrals. But as the market became more competitive, David Martinez noticed a troubling trend: clients were happy with the final product but stressed during the build.
"We'd get great reviews after move-in, but the journey was anxiety-inducing for homeowners," David admits. "They felt in the dark between site visits. Some would drive by the job site daily just to see progress. Others would call our office multiple times a week asking for updates."
The stress was affecting referrals. While past clients recommended Martinez Construction, they'd preface it with warnings about the "nerve-wracking" build process. David knew that to grow, he needed to transform the client experience—not just the final outcome.
In February 2025, Martinez Construction rolled out Struxco to all new projects. David personally onboarded each client, showing them how to access their portal and explaining the daily photo updates.
"The transformation was immediate," David recalls. "Clients went from anxious to excited. They'd text us screenshots from the portal saying 'I can't believe I can see this in real-time!' The transparency turned the build into a shared journey instead of a black box."
The team made it a ritual to upload 8-12 photos every evening with detailed captions explaining what was accomplished that day and what's coming next. Clients could comment directly on photos, ask questions, and track every milestone.
The results exceeded expectations. Every single client who completed a build in 2025 referred at least one new project. Martinez Construction now has an 18-month waitlist—all from referrals—and a perfect 5.0-star Google rating.
Every 2025 client referred 1-3 new projects
Perfect rating across 47 reviews
Waitlist entirely from word-of-mouth
Zero marketing spend required
Struxco turned our clients into raving fans. They're not just satisfied—they're proud to show off their portal to friends and family. That pride translates directly into referrals. We've never had a better year.
David Martinez
Owner, Martinez Construction
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